Social media has changed the way we do nearly everything: stay in touch with friends, gather information, stay informed about the news, and make decisions. But should it also alter the way we buy and sell? Executive and author Tim Hughes says yes - and not only that, our time on social media should be driven by strategy and purpose.

In this episode of The Sourcing Hero podcast, Host Kelly Barner welcomes Tim Hughes. Tim is the CEO and Co-Founder of DLA Ignite as well as the Author of Social Selling: Techniques to Influence Buyers and Changemakers. That book, which was published in 2016, was so well received that it is now out in a second edition.

In this conversation, Tim explains how social selling should work and the benefits it offers to both procurement and sales professionals:

• What procurement and sales need to know about each other in order to partner more constructively