What if you knew exactly what motivated your prospect to purchase your service or product? Or what if you knew what they feared most? Wouldn't that help you be more attentive to their needs and you could help them be more successful? This podcast looks at each of the DISC profiles and discusses how to put your prospect first and focus on what is most important to them. We talk about who scares them the most and how you can put their minds at ease with grace during the sales process.