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This week I’m talking to Jared Goss. Jared is the co-founder and co-owner of Kodēak Digital Marketing Experts. During our conversation we discuss the use of AI in marketing and how it can be employed for content creation. Jared highlights the significance of producing engaging & entertaining content and outlines the potential for AI in driving productivity. 

Kodēak Digital Marketing specializes in digital marketing through web design and development, SEO, & other digital paid marketing strategies. Jared specializes in web development, Google Ads, SEO, and business growth consulting. He believes that every cost of business should be made to increase efficiency or increase revenue. Everything should have a return on investment. 

In this episode you will learn:

• Focusing on marketing channels that work for your target audience is more effective than trying to market on every platform.
• AI has been used in marketing for a long time, running algorithms to place ads, target audiences, and more.
• AI can be prompted with keywords and tone to generate a starting point for content creation.
• Engaging and entertaining content is essential for keeping readers' attention.

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