Welcome to the Bright Planning Marketing Podcast. In Episode 94, your host Catherine Campbell discusses just how powerful storytelling can be. She highlights five particularly compelling examples of how companies can draw their target audience into their origin story, mission or brand. These brand campaigns are clever and effective, so this episode is a must-listen for those who are seeking some marketing inspiration!

Here are the examples that are highlighted during this episode:

Innocent Drinks - Features a great About Us story

https://www.innocentdrinks.co.uk/us/our-story

Land Rover - A fantastic method for increasing interaction with fans

https://www.landroverusa.com/our-story/news/vanishing-game.html

Toms Shoes - How to tell a story over and over each year

https://www.toms.co.uk/onedaywithoutshoes

Airbnb - Highlights the uniqueness of each customer, not the skeleton of the brand

https://www.airbnb.com/community-stories

Burt’s Bees - A legacy brand that doesn’t grow old

https://www.youtube.com/watch?v=kPzVbbzc5Aw

And don’t forget that our Signature Brand Story launches October 1! Be sure to sign up now with your name and email address to get the first class free!