What happens when your marketplace goes from crickets to flooded overnight? Do you move forward with the launch or close up shop?

On today’s episode, I’m speaking with the incredible Amy Welsman who is the CEO & Founder of PAUME Inc - a company whose flagship product is a hand sanitizer. Amy was already in development of her product when the pandemic hit. She was faced with the decision - yield to a marketplace that seemingly became saturated overnight OR create a product that stands out amongst the noise. Lucky for us - Amy chose to stand out! We speak in detail about how she made such a brave decision, as well as how her product is setting the bar a lot higher than your normal, run of the mill hand sanitizer due to its focus on sustainability, design, ingredients and so much more!