Most games require compelling live ops and multiple ways in which to make money - casino games are no different. This week on Mastering Retention, Tom speaks with Dafna Ben Onn (Director of Monetization at SciPlay) about the different challenges that face casino games, managing a live ops calendar, player segmentation, monetizing casino games, and much more!

Here are your cheat codes:

1:10 How did Dafna Ben Onn get into the video game industry?

5:12 What is it like to work at SciPlay?

7:42 Defining Player Ops.

9:57 Scheduling Content.

13:47 Who helps to plan a content calendar?

16:06 Scheduling content based on user habits & behaviors.

21:29 How Casino games make money.

28:23 Improving Segmentation

36:08 A good first step for introducing Live Ops.

36:42 Truly understand what you need to solve, before trying to solve it.

39:44 Figuring out what players value.

42:36 Rewards and currency within casino games.

45:18 How to keep more players around longer.