Catherine is joined by Javelina team members David Waid and Marisa Hoskins and Senior Advisor to the Arizona Department of Economic Security Maureen Casey to discuss this month's book: The Creative Curve by Allen Gannett. They uncover what it takes to create commercially successful products and ideas, and why they're not sure this is the same as achieving creative success. Filled with tales of The Beatles, J.K. Rowling, and tattooing your own leg to get a job, this is a hilarious episode full of strong opinions and laugh out loud moments.