Persuasion is a business and for the ones that understand that, that can move the needle in the black. What's fascinating about the copywriting is people can charge huge sums of money to basically have conversations. No matter if it's awareness, validation, or sales, being able to know and understand someone's needs and desires better then them is the key to moving from interest to income. My guest Donnie Bryant has made a profession in getting into prospects pockets and we're discussing it.