Creating a successful and beloved video game is a tall task. It is even more of a challenge to create a successful and beloved children's video game. This week on the Mastering Retention Podcast, Tom speaks with Luis Cascante (Former Franchise Director at Star Stable) about designing video games for younger audiences and all the challenges that come with it.

Here are your cheat codes:

0:50 How did Luis Cascante get into the video game industry?

7:32 Creating Games for Children.

23:13 In-app-purchasing in children's games.

30:08 Designing a new game for children.

37:24 Experimenting with new video game ideas for a younger audience.

39:08 User Acquisition in children’s games.

42:48 Subscriptions

50:12 How to keep more players around longer.