Ever heard the phrase "Knowing is half the battle won" ?  

Basically it means if you know something, you should do better. Yet most people make poor decisions despite the logic of knowing.  

Take for example: A product sells for $1000 

But as a marketing gimmick it was on sale at $999 

The logic of it is $1 discount 

The emotional side of your brain says it's a good deal and you made the purchase.  

Or putting on seat belt saves lives. Yet when we get into an Uber or Grab at the back, we don't bother putting on the seat belt....  

There's a lot more examples which we will speak on this episode. 

Want to know why it's called GI Joe Fallacy? Watch and learn something new!!