James is very passionate about exercising his idea muscle, using his brain, and actually making it "sweat."If you came up with ten good ideas a day, you would have 3,650 good ideas a year...There are endless opportunities to be discovered, all you have to do is put in the time and effort.Today, James and his wife Claudia demonstrate how to start the idea generation process.James recently said that he was going to come up with ten business ideas around the concept of toilets.Here you have an inside look at how an "idea guru" is able to come up with substantial ideas about almost anything.