Ken LaRoe is the founder of Climate First Bank, which is his third bank. After the very successful sale of Florida Choice Bank, his first, LaRoe and his wife Cindy rented a small RV to travel the country. For that trip LaRoe's brother gave him a copy of Patagonia founder Yvon Chouinard's book, Let My People Go Surfing. It proved to be a transformational read. In this episode of SPx we explore that transition into values based banking as well as entrepreneurial banking as a whole.