Matthieu David interviews Guillaume Sergent, founder and CEO at Ailion Golf, a company that offers fashion solutions to golf enthusiasts in China. How did Guillaume get his company off the ground and what are Ailion’s marketing and brand strategies? Find out the answers to these questions and others in this new China Paradigm podcast.

0:10 Guest introduction

3:36 Ailion Golf - company history and size of business

11:03 What is Ailion's product development process?

14:32 Collaboration is key to success - how was the first prototype built?

20:52 It takes the right software to build the right product

24:31 First prototype - financial commitment and other requirements

26:56 Ailion's marketing strategy in China?

30:45 Brand building strategy - payoffs vs giveaways

35:24 Brand recognition - what brand ambassador did Ailion acquire?

39:19 How did Ailion partner with Ctrip?

41:01 Being present makes a difference

43:17 Is being a foreigner in China an advantage when it comes to doing business?

45:15 Ailion's online marketing strategy

50:49 What is Ailion's experience using Shopify?

54:12 How is Ailion using Facebook Pixel?

Learn more about Ailion Golf:

https://www.linkedin.com/in/guillaumesergent/

Listen & Subscribe:

Apple Podcasts: https://podcasts.apple.com/us/podcast/china-paradigms/id1450916630

YouTube - https://www.youtube.com/channel/UC2y6ixpQB1WIs6GMdUeoq4g?view_as=subscriber

Website: http://chinaparadigm.com/

Related interview: Building relationships with the Chinese government - https://www.youtube.com/watch?v=Zq4D5WsxY2Q

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China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.