Alexander Ferguson (CMO and Co-Founder, TeraLeap) elaborates on how B2B companies can leverage videos to increase trust and achieve significantly shorter sales cycles. He also shares his top video DOs and DON’Ts, some actionable tips, what metrics to focus on, and what’s in his “video tech stack”.

Ep. 96: How Videos Can Help B2B Marketing and Sales Teams to Succeed - Interview w/ Alexander Ferguson

On this podcast, we’re on a mission – to change and disrupt the way people think about B2B marketing one insightful conversation at a time.  Get inspiration from interviews with B2B marketers and industry experts who share their stories, achievements, thoughts on trending topics, and give B2B marketing tips and recommendations. This show is hosted by Christian Klepp, Co-founder of EINBLICK Consulting.

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On this podcast, we’re on a mission – to change and disrupt the way people think about B2B marketing one insightful conversation at a time. Get inspiration from interviews with B2B marketers and industry experts who share their stories, achievements, thoughts on trending topics, and give B2B marketing tips and recommendations. This show is hosted by Christian Klepp, Co-founder of EINBLICK Consulting.

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Ep. 96: How Videos Can Help B2B Marketing and Sales Teams to Succeed - Interview w/ Alexander Ferguson

Ep. 96: How Videos Can Help B2B Marketing and Sales Teams to Succeed - Interview w/ Alexander Ferguson