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How do big brands know when customers are talking about them? Maybe they get tagged on social media but 80-90% of conversations and data points are not being picked up and measured in real time by these brands...unless they're using Local Measure.
The company was started in 2012, has raised millions from investors and successfully pivoted from a B2C business model into the B2B model they have today. They currently work with some of the world's largest travel, leisure and hospitality brands.
In this interview I spoke with Jonathan the founder of Local Measure about why he started this company, what they pivoted from an earlier idea, how they have expanded so rapidly across the globe, how they are landing huge brands as clients, their strategy for hiring, the benefits of winning over the audience at huge industry conferences, where the company is going from here and much more.
Thanks for listening
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You can connect with me at JonahLupton.com
Message me at [email protected]
-----
Startup Sense Podcast is sponsored by the Lupton Group.
How do big brands know when customers are talking about them? Maybe they get tagged on social media but 80-90% of conversations and data points are not being picked up and measured in real time by these brands...unless they're using Local Measure.
The company was started in 2012, has raised millions from investors and successfully pivoted from a B2C business model into the B2B model they have today. They currently work with some of the world's largest travel, leisure and hospitality brands.
In this interview I spoke with Jonathan the founder of Local Measure about why he started this company, what they pivoted from an earlier idea, how they have expanded so rapidly across the globe, how they are landing huge brands as clients, their strategy for hiring, the benefits of winning over the audience at huge industry conferences, where the company is going from here and much more.
Thanks for listening
-----
You can connect with me at JonahLupton.com
Message me at [email protected]
-----
Startup Sense Podcast is sponsored by the Lupton Group.