What if ROI could guide more than budgets and software investments? We sat down with Greg Richmond—VP of Value Advisory Services at an Atlanta-based supply chain software company—to unpack how a metric-heavy mindset can deepen relationships, sharpen focus, and shape a faith-filled legacy. Greg’s story moves from Texas blue-collar roots to white-collar leadership, and along the way he reveals why he swapped “doing everything” for “doing the essential” and how that shift changed his family and career.

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