Business of Software Podcast

Ep 98 Positioning Jujitsu (with April Dunford)

Listen Later

In this talk you will learn how to:

  • use strategic positioning to carve out a place in the market where you can win against any competitor of any size and share a set of detailed examples where she did exactly that.
  • make sure your customers understand who your REAL competition is.
  • take on a large competitor by literally naming them and then positioning them into a corner – using their own positioning against them.
  • arm your sales people to teach customers how to think about the market – in a way that advantages you (at least for your real target customers).
    • ...more
    View all episodesView all episodes
    Download on the App Store
    Business of Software PodcastBy Business of Software
    • 5
    • 5
    • 5
    • 5
    • 5

    5

    3 ratings