It is one thing to talk about the importance of preserving the environment, and it is another to take meaningful and measurable action to drive change. Corporate sustainability programs are often started in response to consumer demand, but in order to be successful long term, they need backing from innovative, disruptive thinkers willing to blaze new trails. 

In this episode of The Sourcing Hero podcast, Host Kelly Barner welcomes Ian Arthurs. Ian is the Founder and CEO of Circular.co, a supply chain platform designed to close the gap between supply and demand for recycled goods like plastics. In this role, he is applying his two decades worth of experience with digital platform leadership to solve global sustainability problems by addressing illiquid markets.   

In this conversation, Ian shares his perspective on the potential and profitability of taking a new approach to sustainability:

• Whether all of the talk about sustainability is converting into the kind of change everyone hopes to see