Creating, implementing, and measuring the results of activities within a marketing funnel is a challenge that B2B marketers are constantly confronted with. What should they focus on? How should they measure success? What should they base their marketing activities on?

Tune in to Part 1 of our panel discussion where we speak to B2B marketing experts Kylie Lang (Quiz Funnel Strategist, Kylie Lang) and James Hipkin (CEO & Founder, Inn8ly) about the top of the marketing funnel. During our discussion, Kylie and James talk to us about the importance of developing the right strategy, some “bad habits” that B2B marketers should avoid, and some untapped opportunities at the top of the funnel. They both also highlight some relevant customer success stories and explain how data should be leveraged to deliver a more personalized marketing approach.