Not every customer is your customer,  and learning that lesson reshaped this entire company. 
In this on-location episode at XDC 26 in San Antonio Texas, Mike sits down with Greg Natonson of Chicago Auto Pros to talk about the journey from tech-world burnout to building one of the most recognized automotive shops in the country. Greg opens up about navigating a difficult business-partner split, how his team stepped up afterward, and why aligning vision early matters more than most owners realize.
The conversation also dives into pricing philosophy, choosing a clear customer lane, and why asking your installers what they want can sometimes be the smartest move you make.

Click to watch this episode on YouTube

🔗 Connect with Greg
Website: https://www.chicagoautopros.com
Facebook: Chicagoautopros
Instagram: @chicagoautopros
YouTube:  @ChicagoAutoPros 

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