12.18.2016 - By Hosted by Rakhal Ebeli, with special guests every week.
On a special edition of the Brand Storytelling podcast, we talk to the founder of UGG, Brian Smith about how he built the billion-dollar company and what makes a brand name.
Rakhal also discusses the role of Christmas in the marketing calendar and how marketers have to find that balance between storytelling, building a business and engaging through effective marketing.