On the Brand Storytelling podcast, we are joined by the CEO of the Association for Data-Driven Marketing and Advertising (ADMA) CEO, Jodie Sangster. Jodie recently collaborated with Joe Pullizi, Founder of the Content Marketing Institute, on the Content Marketing in Australia 2016 report. 
 "Compared with last year, for-profit Australian marketers reported higher levels of effectiveness this year with the content marketing tactics, social media platforms, and paid methods of content distribution/promotion they use. Even so, many are particularly challenged with producing engaging content; accordingly, a high percentage cite it as their top priority for internal content creators over the next year." - Content Marketing in Australia 2016: Benchmarks, Budgets and Trends.
 The ADMA is a go-to source for marketers seeking insights and resources on data-driven marketing across all channels and platforms in today's marketing industry.

EP# 96 - Content Marketing In Australia 2016 - With ADMA CEO Jodie Sangster

Brought to you by Newsmodo, Brand Storytelling is the podcast that brings you the latest trends, tips and insights in content marketing and brand publishing. Learn how your brand can become a better storyteller, and grow as a business. Hosted by Newsmodo CEO, Rakhal Ebeli.

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On the Brand Storytelling podcast we are joined by Konrad Marshall, journalist at FairFax Media and author of the book 'Yellow & Black - A Season it Richmond' who knows all too well how a great team can foster incredible results.

For shownotes and more information about our guest, head to the Newsmodo blog:
www.newsmodo.com/building-a-champion...

Building A Champion Team

On the Brand Storytelling podcast we are joined by Keeva Stratton, a communications specialist who understands human behaviour when it comes to storytelling that emotionally connects, and builds bonds with its audience.

For shownotes and more information about our guest, head to the Newsmodo blog:
www.newsmodo.com/getting-inside...

Getting Inside the Minds of your Audience

On the Brand Storytelling podcast we are joined by the man-with-the-plan and former Head of Strategy at King Content, Phil Brown who will help us sort through the fluff and get down to the grass roots of what makes a successful marketing strategy.


For shownotes and more information about our guest, head to the Newsmodo blog:
www.newsmodo.com/successful-marketing/

What is the Answer to Successful Marketing?

On the Brand Storytelling podcast we are joined by Richard Curtis, CEO of FutureBrand to discuss not only how to brand yourself effectively, but why it's so important that you know who you're speaking to, and how to get it right.

For shownotes and more information about our guest, head to the Newsmodo blog:
www.newsmodo.com/blog/

Is Branding Really That Important?

On the Brand Storytelling podcast we are joined by Susan Hartman, a Global Marketer who will help us understand how to tap into the expertise and resources of an organisation, to then market the knowledge base and bring values to consumers. 


For shownotes and more information about our guest, head to the Newsmodo blog:
www.newsmodo.com/all-blog-content/

EP# 96 - Content Marketing In Australia 2016 - With ADMA CEO Jodie Sangster

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