Product Talk

EP 306 - CPO Rising Series: Bose CPO on Delivering Exceptional Experiences

06.30.2023 - By Products That CountPlay

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Here is the 6th episode of the CPO Rising Podcast Series, hosted by Products That Count CPO Renée Niemi. In this podcast, Bose CPO Raza Haider discusses the company's focus on delivering exceptional customer experiences through various channels, including e-commerce and partnerships. Haider mentions that partnerships are sought when there are unmet needs that Bose's core products cannot fulfill. Additionally, Bose considers mergers and acquisitions to accelerate their plans. Haider highlights the evolving role of product management, emphasizing the importance of putting the customer at the center of decision-making. Purpose, people, profit, and planet are key considerations in product management, especially for companies with physical products, like Bose.

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