EP28: Daniel Whittington, Vice Chancellor @ Wizard Academy on Building a Loyal Community of Customers

Building a loyal community of dedicated customers can often seem like a long drudge. But sometimes a brand seems to get it right really quickly. Enter Daniel Whittington of Wizard Academy. Daniel is the founder of Whisk(e)y Academy, a Whiskey enthusiasts community that has turned into the third-largest account on Patreon. In this episode, we talk to Daniel about growing a dedicated following, how he manages content on several social platforms, and why consistency is the most important content strategy. IN THIS EPISODE YOU’LL LEARN: Why Daniel released videos five days a week and how it has kept his community coming back How you can use larger influencers and podcasters to grow your social channels and increase your brand awareness How Daniel grew a group of over 10,000 paying community members and ensured they were all committed to the group Why you want to treat each social platform as a separate entity (while also making sure they all collaborate together) 

LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Whisk(e)y Marketing School Whiskey Vault YouTube Channel Wizard Academy Daniel on LinkedIn Mentioned in this episode: [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions! Holiday Promo Pack