EP#30 - Facebook Ads Challenge - Why striking emotion in advertising could be the key to setting yourself apart from the competition.

Our second fast bucks challenge has ended in failure, but we've learnt a lot during the process. We've spent over $1000 and overall not made a profit, but we have some lessons that can save you money in the past. 

We reflect on advice from marketing guru behind the UGG brand, Brian Smith, who tells us that you never advertise the product, but the life and benefits behind that product. This way you put yourself into the mind of the customer, enabling them to skip right past the product itself and begin imagining the product's effect it will have on their life. 

Luke talks us through the Hook - Story - Offer template that has been proven to work on both campaign level and on the micro-transaction level. 

We also geek about about how good Nike is at advertising and reflect on how they utilise these techniques incredibly well.