If you think about the most successful companies in the world, they’ve all invested in building unforgettable brands that emblazon their presence in the marketplace. They deliver that X factor that calls to their most valuable buyers, and it’s reinforced by their brand promise.   Join Eleanor this week as she’s walking you through the what and the how of embodying brand promise as a leader, why your brand promise provides clarity around your company’s purpose, presence, and positioning, and some powerful examples of brand promises that are working in the marketplace today.   Get full show notes and more information here: https://safimedia.co/536

EP536: Foundations: Why You Need to Nail Your Brand Position

Anchored Intelligence is the show that teaches entrepreneurs how to THINK BETTER and MORE DEEPLY about business growth, strategy and leadership. 

Each week we bring you actionable insight from leading academics, authors, innovators and globally recognized entrepreneurs. Our aim? Equip you with the wisdom, tools and expertise to build a world class company, culture and life. 

Join award-winning journalist and entrepreneur Eleanor Beaton for an astute, funny show that combines big ideas with practical action, and makes you wiser, better informed and majorly inspired one episode at a time.

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Self-Improvement

Ever wonder what feminists mean by “the patriarchy?” It’s presented as the boogeyman in our culture, but what is it really and where did it come from? If you’ve always assumed this is just the way the world has always been, but you’re tired of being a “good girl” and instead crave being a whole, fully expressed woman, this episode is for you.   To unpack this concept, Eleanor is joined by Elise Loehnen, author of the New York Times Bestseller, On Our Best Behavior: The Seven Deadly Sins and the Price Women Pay to Be Good. They’re exploring its historical roots, how it manifests in modern women’s lives, and the true cost of constantly playing by society’s rules - rules that weren’t built for women in the first place.   Get full show notes and more information here: https://safimedia.co/ai41

How The Patriarchy Impacts Modern Women Featuring Elise Loehnen

If you feel like you’re drowning in all the things you could and should be doing with little time on your hands to accomplish your goals, it’s time to meet your stress with power. A lack of time isn’t a mindset issue. It’s real. However, you do have agency when it comes to how you fill and use your time, and Eleanor is here this week to show you how to become someone who does hard better.   Join Eleanor on this episode to hear the impact of time stress on ambitious women, and why, while you may be tempted to downgrade your goals, it’s vital for you to upgrade your power instead. You’ll learn the real antidote to stress, what is amplifying your experience of time stress, and how to rewrite your story on power.   Get full show notes and more information here: https://safimedia.co/ai40

How to Build the Muscle of Saying No

Entrepreneurs who have the most staying power know that there’s one skill that is critical, irreplaceable, and hard to overcome if you don’t cultivate it as a CEO, and that’s the ability to sell. No matter the kind of business you run, or how great your product or service is, if you can’t sell, it’s impossible for your company to outperform this gap.   This week’s episode is a masterclass in sales techniques and sustainable selling strategies. Caitlin MacGregor is the CEO and co-founder of Plum: a skills-based talent intelligence platform that helps you unlock your organization’s full potential. She’s decoding strong product market fit and sharing how she accomplished the perfect recipe for Plum’s product and its target market.    Get full show notes and more information here: https://safimedia.co/ai39    

How to Scale Sustainably Featuring Caitlin MacGregor

In the fast-paced world of entrepreneurship, the ability to balance long-term slow-growth initiatives with immediate action is a game-changer. This balancing act is an essential skill all entrepreneurial CEOs and entrepreneurs must cultivate to master the art of GSD: Getting Shit Done.   Join Eleanor this week as she dives into why mastering the art of GSD is the secret weapon of successful entrepreneurs and leaders. She’s exploring the importance of urgency and immediacy in business, the roadblocks entrepreneurs face, and her top strategies for staying laser-focused on driving your business forward.   Get full show notes and more information here: https://safimedia.co/ai38

The GSD Mindset: Why Urgency Is a Game-Changer

You’re a driven leader who is accustomed to setting goals. But let’s be honest, they probably don’t always pan out. Is it a willpower issue? Are your targets unrealistic? Do you maybe need a new approach? Why does success remain elusive?    To answer these questions, Eleanor sought out the insight of a world-renowned researcher on the topic of setting and achieving goals. Dr. Emily Balcetis is an American social psychologist and Associate Professor of Psychology at NYU. Her research focuses on people’s perception of the world and how our motivations, goals, and emotions influence it, and she’s here today to shed light on the science behind setting and achieving goals.   Get full show notes and more information here: https://safimedia.co/ai37

EP536: Foundations: Why You Need to Nail Your Brand Position

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