Not every branding guru is an expert in healthcare branding. Healthcare branding, is an entirely different sort of beast, aiming to engage both the healthcare professional and the consumer (or 'resumer'). According to our special guest, Vince Parry, there is an identity crisis within healthcare branding: "Good marketing is good storytelling. And the healthcare category could use a heavy dose of this advice." 
Jump into this episode to listen to us discuss the celebration fallacy, brand strategy in healthcare, the difference between consumer and 'resumer' as well as the importance of logos. 
Like the episode? You can check out Vince's new book at bit.ly/IdentityCrisisVince.

EP07 - Healthcare Branding w Special Guest Vince Parry

DIY Marketing for Healthcare Professionals with your host, Emily Foster, RD. If you're at the stage where you're walking past doctors practices screaming "refer to me", like an insane person, this Podcast is for you. You're a one-woman/man band and even thinking about marketing gives you the heebie-jeebies. Humour me and give my Podcast a listen.

So many ideas, so little time. 
It's hard to know when, what seems like a great idea, enters your head if you should act on it or leave it be. In this episode Emily shares with you the 4-step way that she tries to decide if an idea is worth pursuing.

EP22 - How to know if you're ready to take on a new project!

Webinars have been around awhile now but a lot of us have been nervous to “take the plunge”!
If this is you, this is the episode for you. Join Emily as she walks you through 5 top tips of running a successful webinar and gives you 5 software options to try for your healthcare business.

EP21 - Webinar Wizardry – 5 Top Tips and Software Ideas

In this episode, Emily explores questions asked recently by a former client. “Should I expect to be paid for these speaking, blogger or brand partnership activities?” and the differences between a brand partnership and consulting. 

We discuss the different types of "payment" to consider as well as distinct differences between partnering with a business or brand and offering consulting services.

EP20 - “Should I be paid?” - Discussing Payment for Business Opportunities

Ever wonder how people get conference speaking gigs? Scratching your head about how you even start putting your feelers out there for brand partnerships? Wanting to write a guest blog post for your favourite blogger but have no idea where to start? This episode is for you.

EP19 - Creating Opportunities for your Health Business. Public Speaking, Guest Blog Posts and Brand Partnerships.

Oh me oh my! Another policy? Well... sort of. I'm a big advocate of setting boundaries on social media and a way you can do that is to have a quick and easy policy to refer to. Not something that's 26 pages in length, just 3 quick areas of what you will and won't tolerate as well as what your objectives are.

EP07 - Healthcare Branding w Special Guest Vince Parry

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