The Livelihood Podcast

EP#16 - How can you possibly start a business in less than one day?! An introduction to print on demand using Printful

05.24.2020 - By Entrepreneur Luke Emery & Product Designer Alex PeetPlay

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Yep, it's true. If you've always wanted to sell products and didn't know where to start this is the episode for you. If your dream is to start your own clothing line or street wear brand don't do anything until you listen to this ep. 

We discuss:What is print on demand? What are the best sites for print on demand? What are the pros and cons? ProsEasy Set Up: You don’t need to hire the best web designers to get your Print-on-Demand business up and running. There are countless plugins, templates, themes and guides you can use to launch your online store.Amazingly high quality assetsLow Startup Cost: With traditional businesses, you must have a good stock of cash to purchase inventory and get your store up and running. With the Print-on-Demand business model, even $100 is enough to get you going.No Inventory Management: Your supplier handles pretty much everything from order printing, packaging, and shipping which means you don’t need to handle any amount of inventory. Much of your remaining time can be used to focus on making more sales.Ability to Customize: One of the biggest advantages of Print-on-Demand is that it gives you a chance to create and sell unique designs.Scale & Test with No Risks: With Print-on-Demand, you aren’t directly involved in printing or production so there’s no major monetary investment from your side. Plus, you can easily scale, test and modify your designs as and when you need to without any major financial risk.Cons Doesn’t offer that much range. Although it does do organic cotton!?

3.What is the best way of making your first sale? Find a popular niche 

4. Use it to build your credibility as an online shop. 

5. What type of products can you sell? Very easy to offer customised products. 

6. What is your typical profit margin? You can actually adjust the level of margin you expect to make on each product, anything from $1 per sale to $10 on a t shirt but it depends on the category.

7. Integrating with other platforms, i.e Etsy, ebay, Amazon or setting up your own store Shopify

8. Promoting products - platform ads - Etsy, Amazon. Or Google and Facebook Ads. Useful Links Chris Conrady (Custom print on demand expert) - https://www.youtube.com/user/InvolvingChris

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