EP61: How DigitalMarketer’s Instagram Grew from 15k to 80k Followers in Less than a Year

Shannon Goodell has changed DigitalMarketer’s social media approach, growing us from 15,000 to 92,000 followers on Instagram. In this episode, Jenna and Shannon nerd out about social. They talk about the platforms DigitalMarketer is seeing the most growth on, the goals of a Social Media Manager, and what content to create for each social platform.   IN THIS EPISODE YOU’LL LEARN: The content Shannon is using for DigitalMarketer’s social media accounts and her strategy of repurposing content What brands are doing wrong on social media: creating content about themselves and not focusing on giving value Shannon’s content scheduling and planning process DigitalMarketer’s ongoing experiment with Instagram stories and IGTV

  LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Ryan Levesque Shannon on LinkedIn Shannon on Instagram DigitalMarketer on Instagram DigitalMarketer on Twitter DigitalMarketer on Facebook DigitalMarketer on Youtube DigitalMarketer on LinkedIn   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com. Mentioned in this episode: [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions! Holiday Promo Pack