EP148: How Fast-Growing Companies Make Use of Data

In this episode of the GrowthTLDR, we talk about the relationship between marketing and data and how some of the world's best companies use data to optimize their go-to-market. We talk about the benefits of being an expert in your customer versus an expert in data, along with examples of world-class brands that excel in being customer experts. We talk about the importance of metrics and prioritizing the metrics that matter most to your growth over the next 6 to 12 months. We talk about how important it is to define those metrics, establish playbooks, and create the right team to impact those metrics. We then discuss how the best companies establish pods to make an impact against those metrics, how pods work, and the benefits of creating them. Happy Growing!