EP#91 - How Movember Uses Emotional Content To Tell Their Story - With Adam Garone

On the Brand Storytelling podcast, we are joined by Movember co-founder Adam Garone who is a keynote speaker at the World Marketing & Sales Forum this year in Melbourne. In the episode we discuss the Movember story, achieving goals and the emotional content that can engage an audience and make them act. 

Movember is a global organisation committed to changing the face of men's health and helping them to lead happier and longer lives. Adam was the GQ Man of the Year in 2013 and has held previous roles in marketing and strategy before he co-founded Movember. To date, there is over 5 million Mo Bros and Mo Sistas around the globe contributing to the cause.