EP#6 - How to Launch a Podcast. Ft. Joel Emery, Creator of 'The Offensive' Podcast

In this episode we discuss how to launch a podcast from 0 listeners, all the way to nearly 1 million downloads. 

We talk with Joel Emery about some of the tactics and tricks he used to get a massive following of fans for his award winning podcast, without using traditional marketing or an initial fan base.

The Offensive Podcast has won a British Podcasting Award, as well as receiving rave reviews from GQ and The Guardian, among others.

It has been downloaded nearly 1 million times. It's success is a mixture of creating content for a niche, engaged audience and the fact it's f*cking funny. 

We interview Joel (who happens to be Luke's brother), The creator behind the show and ask him how the hell we're going to try and make this podcast a success. 

If you're thinking about launching a podcast give this a listen. We cover: How The Offensive podcast got it's first 10 daily downloads, then 100, then 1,000; and the tactics Joel used to get there.Why choosing a niche is the most important thing in podcasting!How to leverage your network, as well as influencers and micro influencers in your nicheThe guerrilla marketing tactics Joel used to get his podcast off the groundHow much time and effort it actually takes to create an award winning podcastAll of the tactics we are going to implement to get our podcast off the ground.