In this episode, Jenna sits down with Kristen Bryant, Head of Partnerships and Production at Wistia, to talk about long form video content and how small to medium sized brands can accomplish brand affinity marketing. Hear why some original content should stay off of Youtube, what it means to keep a project above the funnel, and how Wistia is changing the video content landscape. Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on  iTunes and leave us a review! iTunes not your thing? Find us on Spotify,  Stitcher, TuneIn, or at  DigitalMarketer.com.  Mentioned in this episode: [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions! Holiday Promo Pack

EP81: How To Use Video To Build Your Brand with Kristen Bryant of Wistia

The DigitalMarketer Podcast takes you on a journey through the world of digital marketing, diving deep into the topics that digital marketers, like you, can use to help grow your skills and your business. The podcast is produced by the Scalable Media Network and hosted by Mark Degrasse and fellow DM contributors.  Listen to interviews with key players in the digital marketing industry, bringing real-world insight and examples to help you understand how to implement the best marketing strategies that are working right now. So, whether you're a seasoned digital marketing expert, or you're on your path to becoming one, this podcast is perfect for you. What are you waiting for? Turn up the volume, press play, and start your path to becoming the smartest person in the room.

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In a world where AI is rapidly transforming the business landscape, how can you stay ahead of the curve and thrive in the face of unprecedented change? 
Adam Chronister, CEO and founder of Enleaf, shares his insights on leveraging AI to streamline processes, boost efficiency, and unlock new opportunities for growth.

Mark and Adam explore the potential future scenarios, including the rise of small, highly efficient teams executing vast amounts of work and the need for individuals to adapt their skills and mindsets to thrive in an AI-centric economy.

In This Episode: - The impact of AI on job markets and the importance of adapting skill sets - Strategies for using AI to automate processes and boost efficiency - The potential for AI to level the playing field for small businesses - The importance of carving out time for creativity and innovation - Preparing for a future where lean, agile companies will thrive

If you're a small business owner looking to stay competitive or a marketer seeking to harness the power of AI, this episode will provide you with valuable practical strategies for navigating the future of business.

Key Takeaways: 00:52 The Chaos and Change in AI and business 01:26 The evolution of ChatGPT and its impact on user adoption 02:57 The future of work: AI's role in efficiency and layoffs 03:23 How AI is empowering non-developers 08:10 The role of AI in innovation and creativity 13:46 Strategies for staying up-to-date on AI advancements 20:02 The return of the in-person business 28:47 Future AI advancements 29:58 The lean business model: A new era of efficiency 36:30 Embracing side hustles and aligning passions


Connect with Adam Chronister: Website - https://enleaf.com/  LinkedIn - https://www.linkedin.com/in/adamchronister/  Email - adam@enleaf.com 



Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/

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Navigating the Future of AI and Business with Adam Chronister

Do you struggle to build lasting relationships and trust with your customers in an increasingly noisy digital world? If you're ready to transform your marketing approach and create a brand your audience will love, this episode is for you.
John Lenker, Founder and Chief Vision Officer at Lenker, and Kevin deLaplante, Chief Knowledge Officer, share their groundbreaking "Follow Formula" for taking command of the customer journey and creating remarkable, comprehensible, believable, and undeniable experiences that maximize the lifetime value you deliver to your customers.

Join us as John and Kevin reveal: -The crucial shift in focus that helped their client in the aerospace industry reach their annual subscription goal in just six months -The five essential elements your brand must embody to become truly worthy of your audience's attention and trust -How to map out your customer journey and craft messages that resonate at each stage of the relationship -The importance of authenticity and integrity in building a sustainable, beloved brand in the 21st century

If you're ready to leave behind the gimmicks and focus on creating genuine value for your customers, this episode will provide the insights and inspiration you need. Tune in now and discover the Follow Formula for marketing success!

Key Takeaways 01:06 The importance of focusing on the customer's lifetime value 02:39 The media equation and creating engaging digital experiences 05:45 Applying interpersonal relationship principles to create satisfying digital interactions 10:03 Crafting the customer journey 17:49 How John and Kevin helped an aerospace client achieve their annual subscription goal in half the time 24:46 The five elements your brand must embody for a lasting customer relationship 31:05 The importance of authenticity and integrity in building a sustainable brand

Connect with Guests: John - https://www.linkedin.com/in/johnlenker/  Kevin - https://www.linkedin.com/in/kevindelaplante/  Website - https://www.lenker.com/digitalmarketers/

Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/

This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content
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  More Shows You'll Love<a...

The 5 Essential Elements for Building Lifetime Trust with Your Audience

Do you feel like your marketing is stuck in the past, dependent on expensive ads from a couple of big tech giants? What if there was a way to build an authentic community of brand ambassadors to help you reach new audiences and drive sales?
Joey Vaillancourt, the Head of Partnerships at BiOptimizers, and host of the Partner Up Profits podcast, reveals his blueprint for recruiting affiliates and scaling your business through partnerships. He's cracked the code on this modern marketing strategy and is here to share exactly how you can do it too.

In this episode, we'll explore: -The evolution of affiliate marketing, and how it's adapting to the modern market -Strategies for recruiting the right affiliates, who align with your brand's mission -Determining the ideal commission structure, to attract and retain top-tier affiliates -Managing and nurturing your affiliate community for long-term success -Leveraging podcasting to highlight partners, and grow your affiliate program

Whether you're new to affiliate marketing or looking to take your existing program to the next level, this episode is packed with actionable insights and real-world examples. Joey shares his framework for finding and recruiting mission-based affiliates who genuinely believe in your product, as well as tips for creating a cohesive marketing strategy that integrates affiliate marketing with your other channels.

But here's the thing: getting started with affiliate marketing can be overwhelming, especially if you're not sure where to begin. That's why Joey has put together some incredible resources just for our listeners:

-The Bootstrapper's Guide to Influencer Marketing: A comprehensive guide to getting your affiliate marketing program off the ground, even if you're working with a limited budget.

-The $100 Million Planning Strategy: This AI-powered tool helps you create a one-year, three-year, and 10-year plan for your affiliate program. 

Don't miss out on this opportunity to learn from one of the best in the business!

Key Takeaways: 01:15 The evolution of affiliate marketing 03:13 Strategies for recruiting and managing affiliates 06:52 The difference between mission-based and transactional affiliates 11:52 Determining commission rates and payout structures 20:41 Strategies for affiliate community management and retention 24:40 The difference between affiliate marketing and MLM 25:06 The ethical approach to influencer marketing 29:40 Podcasting as a powerful tool for building partnerships 34:51 Using AI for partnership planning and strategy development

Resources: Free Guide: The Bootstrapper's Guide to Influencer Marketing - https://partnerupprofits.com/influencer/ 


Connect with Joey Vaillancourt: Partner Up Profits Podcast - https://partnerupprofits.com/podcast/  LinkedIn - https://www.linkedin.com/in/joey-vaillancourt/

Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram:...

The Strategies for Scaling Your Business with Affiliate Partnerships with Joey Vaillancourt

The automotive industry is undergoing a seismic shift, and CGI is at the heart of this transformation. As traditional methods of car photography and videography struggle to keep pace with the demands of modern marketing, forward-thinking companies are embracing the power of CGI to create visuals that are not only stunning but also highly flexible and efficient.
Leading this charge is Faruk Heplevent, the founder and CEO of Scope CGI Studio. With his unique blend of expertise in car photography and passion for innovation, Faruk has become a trailblazer in the use of full CGI content for car launches and marketing campaigns.

In this episode, Faruk discusses: -The evolution of CGI in the automotive industry and its advantages over traditional methods -How CGI solves the challenges of using prototype cars for launches and marketing -The importance of building full 360-degree locations for flexibility and consistency -Adapting visuals to different markets and cultural preferences -The future of AI and VR in personalized marketing and customer experiences

Whether you're in the automotive industry or looking to leverage cutting-edge technology for your marketing efforts, this episode will give you valuable insights into the future of CGI and its potential to transform your business.

Key Takeaways 00:55 The evolution of car launches: From photography to CGI 02:55 The Shift to CGI in car marketing 05:02 The art of creating realistic CGI locations 10:07 The technical and creative challenges of CGI production 17:17 Adapting to new visual aesthetics and brand consistency 20:47 Global brand perceptions and market differences 21:26 The role of AI in marketing and personalization 23:22 Future of car marketing: data-driven personalization 29:12 The potential of VR in marketing 33:10 The evolution of digital marketing and future trends

Connect with Faruk Heplevent: LinkedIn - https://de.linkedin.com/in/farukheplevent  Website - https://thescope.studio/ 


Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/

This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content
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The Future of CGI in Car Launches and Marketing with Faruk Heplevent

Are you tired of feeling like a prisoner to your agency, constantly putting out fires and struggling to grow? What if there was a way to scale your business while actually enjoying the process and setting yourself up for a profitable exit?
Jordan Ross, the founder and CEO of 8 Figure Agency, reveals his proven blueprint for scaling and exiting your agency. He has not only cracked the code but also helped countless others do the same. 

In this episode, Jordan shares his hard-won insights on: -Identifying and eliminating growth constraints -How to harness the power of "Solomon's Paradox" to make better decisions -Implementing the 4 key variables to keep your team loyal and motivated -The Amazon-inspired "heuristics" that will transform your team's behavior

Whether you're just starting out or have hit a plateau, this episode will give you the tools and mindset shifts needed to take your agency to the next level. Tune in now and discover how to build an agency that not only scales but also sets you up for a successful exit.

Key Takeaways 02:02 The 4 constraints preventing your agency from growing 05:57 Why entrepreneurs are usually the bottleneck in their own business 09:16 The importance of bringing in an external perspective to solve problems  11:42 Treating your agency like a game to overcome challenges 15:40 The 4 key variables to keep your team loyal and motivated 16:40 How to use love languages to make your team feel appreciated 24:30 Amazon's secret sauce for creating a culture of ownership and accountability 26:47 The power of heuristics in driving complex behaviors 30:35 Strategies for consistent growth despite challenges


Connect with Jordan Ross: LinkedIn - https://www.linkedin.com/in/jordan-ross-systems-expert/  Website - https://8figureagency.co/  YouTube - https://www.youtube.com/@jordanross8F  Podcast - https://podcasts.apple.com/us/podcast/how-to-scale-an-agency/id1606000832 


Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/

This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content
  More Resources from Scalable[Free Guide & Assessment] 7 Levels of Scale<a...

EP81: How To Use Video To Build Your Brand with Kristen Bryant of Wistia

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