Ecommerce Pulse

EP 007: Interview with Bill D’Alessandro – How one guy created a product, quit his job, and built a 4HWW business

09.14.2013 - By Leighton TaylorPlay

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In this episode, I interview Bill D'Alessandro, a guy who developed his own consumer product to sell while working a job in investment banking. Bill started selling the product out of his garage, and then built an automated system that ran the business on autopilot--a true 4-Hour Work Week-style business.

Since his first success, Bill has launched and bought several other brands, integrating them with his automation platform. In Bill's words, his goal is "to build a company that’s one part Proctor & Gamble, one part Berkshire Hathaway, and one part 4HWW."

If you're interested in a behind-the-scenes look at how Bill runs his business on a daily basis, how he handles fulfilling orders for his multiple brands, and some big lessons he's learned along the way, hit play below or download in iTunes.

Links referenced during the show:

Appixia.com - Create a mobile app version of your ecommerce site that users can download in iTunes and the Google Apps Marketplace

Zendesk.com - Customer service software

Trada.com - Crowdsourced PPC management

RebelCEO.com - Bill D'Alessandro's blog

Quote of the week:

“The best time to plant a tree was 20 years ago. The second best time is now.” – Chinese Proverb

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