This episode is all about brand, and how it's changed over the years to being something that has morphed into something everyone's not as familiar with. 
What the hell is a brand anyway, is it just a reputation, is it a feeling, is it a nice little logo?
We try to answer these questions, as well as discuss why high fashion brands burn millions of dollars worth of clothes, rather than selling them and diluting their brand.
Enjoy.

EP#54 - Is Brand Still Important When Selling Online? Why did Burberry burn $37 million worth of stock to apparently preserve their brand?

The Livelihood is a podcast that follows two entrepreneurs, Luke Emery and Alex Peet, as they run and launch businesses online.  It's an inconsistent, real and unfiltered look into what it's really like running businesses and being financially independent.

Business

Investing

Careers

Management & Marketing

Business News

Shopping

Entrepreneurship

Sam has just successfully crowdfunded his first product using Kickstarter.  We get the inside scoop on the reality of what it takes to do something like this. We also discuss the current state of crowdfunding and the sometimes weird psychology of customers. We talk about what actually goes on behind the scenes of those explosive Kickstarter campaigns. We also talk real about the mental health struggles of starting your own business. Great chat, lots of laughs and some deep bro bonding. 

Interview with Sam Whetton - Reika Founder & Bag Designer

We've been busy. Luke has been busy on another level. He put it as "the most stressful period of his entire working life"
He explains how he launched an NFT, and the results were, to put it simply, bonkers. 

The livelihood is a podcast that follows two entrepreneurs, Luke Emery and Alex Peet, as they run and launch businesses online.  It's an inconsistent, real and unfiltered look into what it's really like running businesses and being financially independent. 

Luke's NFT Story - Buckle Up.

We talk NFTs, being grateful, masked guru & running small businesses.

S2E3 - The business boys are back


In this episode we talk about copywriting and get some tips from a pro who has written copy for one of the world's most popular brands.

We read from The Masked Guru, which is a business book Luke was gifted by the greatest living entrepreneur you wish you knew about (this isn't true, it's terrible and funny to listen to)

Alex teaches Luke (in 5 minutes) how the founder of TikTok Zhang Yiming turned his apartment into a 40 person office app-making machine; creating tons of apps including TikTok.

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The Livelihood Podcast is a not so serious look at business, and we think that it might be the first-ever funny "make money online" series.

We talk about all aspects of starting a business, and what it really takes to turn your ideas into money-printing machines.

We are not gurus or fake gurus and we don't sell you any get rich quick schemes. This is an honest look at our approach to business and the things that we have implemented that have worked (or not worked)

If you have been watching videos on Amazon FBA, dropshipping, social media marketing, SEO, crypto or any of the other popular ways to make money online then why not listen to some honest chat?



Copywriting is boring, but it will make you sacks of money // Masked Guru // How Tik-Tok Got Made

We're back with a brand new season! You can now watch us too on youtube via https://youtu.be/f7JAocn3KCs

The Livelihood Podcast with Luke Emery & Alex Peet (we dropped Lockdown since we're all sick of the idea). 

In this episode we go through out MMM (Monday Morning Meeting) at 9am and recap what's been happening in our different businesses. This way you can follow along and see what it's really like to grow online businesses from scratch. 

The next section is we read from the "Masked Guru", an ancient tablet that Luke managed to get his hands on. Also known as a strange self claimed business genius who intends to sell $15M worth of these books and the advice in it is pure comedy gold. 

Finally Luke teaches me something. In this episode he reveals how Mark Cuban became a billionaire, and it's not what Alex expected at all. 




EP#54 - Is Brand Still Important When Selling Online? Why did Burberry burn $37 million worth of stock to apparently preserve their brand?

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