The Livelihood Podcast

EP#4 - Is Crowdfunding Still a Good Strategy?

04.12.2020 - By Entrepreneur Luke Emery & Product Designer Alex PeetPlay

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Help decide whether your should consider doing crowdfunding! It's a pretty confusing subject, but since we both have first-hand experience of running them, hopefully, it will help you make up your mind if it's right for you :)

Contents 1. Why crowdfunding is great (cashflow and risk).  2. Build a funnel, not a community.  3. Choosing the right platform. 4. Keep it simple stupid. 5. The single most important piece of advice. Then we go through our quick tips:

- Get in touch with the crowdfunding platform you use and speak to them. Ask their advice on your page and see what they can do to help, this could be the difference between appearing on their searches and featuring in things like ‘projects we love’. - Be (really) pessimistic with your delivery date.  - Get the video made professionally, or go for a super simple video.  - Set a date and just attack it. Put the blinders on and go. - Know your costs inside out before crowdfunding - check out the webinar link in the cheat sheets. Includes a free Crowdfunding Costs Calculator. 

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