Kurt Elster is one of the most knowledgeable and fun-to-listen-to ecommerce pros I know. Kurt was kind enough to come on the show and share his ecommerce expertise, Shopify savvy, and marketing mastery to help you get more eyeballs on your products and improve your conversion rate.

Kurt has his own podcast, the Unofficial Shopify Podcast. You can follow Kurt on Twitter @kurtinc and also be sure to check out KurtElster.com.
Links referenced during the show:

	Podcast Motor
	Headphone.com
	KurtElster.com
	Ethercycle.com
	Help A Reporter Out
	PR Leads
	White Shark Media
	Kit CRM
	Klaviyo
	Shopify Entrepreneurs Facebook group
	An example of an awesome About page on Faucet Outlets

EP 048: Kurt Elster on building an audience, Facebook ad tricks, and optimizing your site for conversions

No hype, no hacks, just real conversations about how to grow a successful ecommerce business.

Business

Investing

Careers

Management & Marketing

Business News

Shopping

Marketing

Entrepreneurship

Links and notes  Shopify's Reunite recap blog article Causeway 305 Envision.io 

Shopify Reunite Recap & Reactions

One simple method to make more money with your existing traffic and customers

Topics covered in this episode:

	How Ken and his family designed and manufactured a brand new product in the pet industry
	Dealing with intellectual property issues for new products (like patents and trademarks)
	How offering a more generous return policy actually correlated with a reduction in returns and more positive reviews
	Scaling a new ecommerce business while continuing to work a regular job

Links mentioned on the show:

	Shopify Entrepreneurs Facebook group
	The Cost of Obtaining a Patent in the US
	How to add a wholesale area to your store without an app
	Shopafree
	WheekyPets.com

64: Inventing a new product and selling it online, with Ken Foster

Topics covered in this episode:

	Differences between dropshipping and buying wholesale
	Pros and cons of drop shipping and scenarios when you might want to try it
	Tips to be successful with dropshipping
	How the "free plus shipping" model works and things to consider before trying it
	Pros and cons of buying wholesale
	Tips for improving your packaging
	What makes buying wholesale a better model than dropshipping
	Growth hacks to help you improve your SEO by getting a few easy high-level backlinks

Links mentioned on the show:

	Survival Knife Experts
	Anton Method
	Johnny FD / Blog about selling drop shipping store
	Stock Sync
	Oberlo
	AliExpress
	Strikingly
	Profitable eCommerce
	The Ultimate Guide to Dropshipping
	Lumi
	Packlane
	Pakible
	KWFinder
	SEMrush
	Get 15% off KWFinder
	1 Password
	Dashlane
	Reddit
	Shopify Apps

63: Dropshipping vs. buying wholesale, with Richard Lazazzera

Shabbir began selling a product that brought in $5996.13 in revenue during the first 50 days. Leighton checks in with Shabbir to see how things are going a few months later.
Topics covered in this episode:

	Some lessons that Shabbir has learned through this seeming “failure”
	Any time an ecommerce venture doesn’t go how you wanted it to, it’s a disappointment and can be discouraging. Hear how Shabbir takes his experience to fine-tune what works for him and his current life circumstances.

Links mentioned on the show:

	Sign up to be notified about my ecommerce coaching program
	Making $5996.13 In 50 Days Selling On Amazon FBA
	Original Podcast with Shabbir Nooruddin
	Review Kick
	The Amazing Seller
	Fish Finder Source
	Empire Flippers

EP 048: Kurt Elster on building an audience, Facebook ad tricks, and optimizing your site for conversions

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