EP 3: Launching Your Listing

In this episode, Robyn and Nate share some fundamentals for listing launches on Amazon.   We start by talking a little more about retail readiness and reviews.  Then we share a little about how we use coupons or other discount programs available through Amazon to increase initial conversions from paid traffic to allow a product to start to rank organically. When launching a listing it isn't enough to just be optimized for search.  Since on Amazon, sales beget sales you need to jump-start your listing with initial sales with advertising and strategic discounts.   Once you have your discount set up you can then drive additional relevant traffic with well-optimized advertising. We also share some basics for setting up your ads including the importance of campaign structure.   Looking for support, training, or someone to handle your Amazon channel sales for you? Contact us at MarketplaceBlueprint.com for more information. We have case studies of our work with a variety of Amazon accounts on both Amazon Vendor Central and Seller Central.  You can also visit our Marketplace Blueprint Blog and schedule an appointment with Robyn.