Nailing your marketing messaging is extra hard right now. Luckily, there are PR experts who can tell us exactly what to do. In this episode, Richard Lorenzen, CEO of PR relations firm Fifth Avenue Brands, explains what his firm is doing to manage media and communication for his clients right now and how they’re using this as an opportunity to promote them as thought leaders. He also discusses what to do if you have fake or negative news circulating about your brand, what black PR is, and how to discern deep fake videos. Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on  iTunes and leave us a review!  iTunes not your thing? Find us on Spotify,  Stitcher, TuneIn, or at  DigitalMarketer.com. Mentioned in this episode: [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab These 195 Ready-To-Use Canva Templates For 5 Upcoming Holiday Promotions! Holiday Promo Pack

EP95: Mastering Your PR in Times of Crisis & Division with Richard Lorenzen of Fifth Avenue Brands

The DigitalMarketer Podcast takes you on a journey through the world of digital marketing, diving deep into the topics that digital marketers, like you, can use to help grow your skills and your business. The podcast is produced by the Scalable Media Network and hosted by Mark Degrasse and fellow DM contributors.  Listen to interviews with key players in the digital marketing industry, bringing real-world insight and examples to help you understand how to implement the best marketing strategies that are working right now. So, whether you're a seasoned digital marketing expert, or you're on your path to becoming one, this podcast is perfect for you. What are you waiting for? Turn up the volume, press play, and start your path to becoming the smartest person in the room.

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Do you struggle to build lasting relationships and trust with your customers in an increasingly noisy digital world? If you're ready to transform your marketing approach and create a brand your audience will love, this episode is for you.
John Lenker, Founder and Chief Vision Officer at Lenker, and Kevin deLaplante, Chief Knowledge Officer, share their groundbreaking "Follow Formula" for taking command of the customer journey and creating remarkable, comprehensible, believable, and undeniable experiences that maximize the lifetime value you deliver to your customers.

Join us as John and Kevin reveal: -The crucial shift in focus that helped their client in the aerospace industry reach their annual subscription goal in just six months -The five essential elements your brand must embody to become truly worthy of your audience's attention and trust -How to map out your customer journey and craft messages that resonate at each stage of the relationship -The importance of authenticity and integrity in building a sustainable, beloved brand in the 21st century

If you're ready to leave behind the gimmicks and focus on creating genuine value for your customers, this episode will provide the insights and inspiration you need. Tune in now and discover the Follow Formula for marketing success!

Key Takeaways 01:06 The importance of focusing on the customer's lifetime value 02:39 The media equation and creating engaging digital experiences 05:45 Applying interpersonal relationship principles to create satisfying digital interactions 10:03 Crafting the customer journey 17:49 How John and Kevin helped an aerospace client achieve their annual subscription goal in half the time 24:46 The five elements your brand must embody for a lasting customer relationship 31:05 The importance of authenticity and integrity in building a sustainable brand

Connect with Guests: John - https://www.linkedin.com/in/johnlenker/  Kevin - https://www.linkedin.com/in/kevindelaplante/  Website - https://www.lenker.com/ 

Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/

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The 5 Essential Elements for Building Lifetime Trust with Your Audience

Do you feel like your marketing is stuck in the past, dependent on expensive ads from a couple of big tech giants? What if there was a way to build an authentic community of brand ambassadors to help you reach new audiences and drive sales?
Joey Vaillancourt, the Head of Partnerships at BiOptimizers, and host of the Partner Up Profits podcast, reveals his blueprint for recruiting affiliates and scaling your business through partnerships. He's cracked the code on this modern marketing strategy and is here to share exactly how you can do it too.

In this episode, we'll explore: -The evolution of affiliate marketing, and how it's adapting to the modern market -Strategies for recruiting the right affiliates, who align with your brand's mission -Determining the ideal commission structure, to attract and retain top-tier affiliates -Managing and nurturing your affiliate community for long-term success -Leveraging podcasting to highlight partners, and grow your affiliate program

Whether you're new to affiliate marketing or looking to take your existing program to the next level, this episode is packed with actionable insights and real-world examples. Joey shares his framework for finding and recruiting mission-based affiliates who genuinely believe in your product, as well as tips for creating a cohesive marketing strategy that integrates affiliate marketing with your other channels.

But here's the thing: getting started with affiliate marketing can be overwhelming, especially if you're not sure where to begin. That's why Joey has put together some incredible resources just for our listeners:

-The Bootstrapper's Guide to Influencer Marketing: A comprehensive guide to getting your affiliate marketing program off the ground, even if you're working with a limited budget.

-The $100 Million Planning Strategy: This AI-powered tool helps you create a one-year, three-year, and 10-year plan for your affiliate program. 

Don't miss out on this opportunity to learn from one of the best in the business!

Key Takeaways: 01:15 The evolution of affiliate marketing 03:13 Strategies for recruiting and managing affiliates 06:52 The difference between mission-based and transactional affiliates 11:52 Determining commission rates and payout structures 20:41 Strategies for affiliate community management and retention 24:40 The difference between affiliate marketing and MLM 25:06 The ethical approach to influencer marketing 29:40 Podcasting as a powerful tool for building partnerships 34:51 Using AI for partnership planning and strategy development

Resources: Free Guide: The Bootstrapper's Guide to Influencer Marketing - https://partnerupprofits.com/influencer/ 


Connect with Joey Vaillancourt: Partner Up Profits Podcast - https://partnerupprofits.com/podcast/  LinkedIn - https://www.linkedin.com/in/joey-vaillancourt/

Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram:...

The Strategies for Scaling Your Business with Affiliate Partnerships with Joey Vaillancourt

The automotive industry is undergoing a seismic shift, and CGI is at the heart of this transformation. As traditional methods of car photography and videography struggle to keep pace with the demands of modern marketing, forward-thinking companies are embracing the power of CGI to create visuals that are not only stunning but also highly flexible and efficient.
Leading this charge is Faruk Heplevent, the founder and CEO of Scope CGI Studio. With his unique blend of expertise in car photography and passion for innovation, Faruk has become a trailblazer in the use of full CGI content for car launches and marketing campaigns.

In this episode, Faruk discusses: -The evolution of CGI in the automotive industry and its advantages over traditional methods -How CGI solves the challenges of using prototype cars for launches and marketing -The importance of building full 360-degree locations for flexibility and consistency -Adapting visuals to different markets and cultural preferences -The future of AI and VR in personalized marketing and customer experiences

Whether you're in the automotive industry or looking to leverage cutting-edge technology for your marketing efforts, this episode will give you valuable insights into the future of CGI and its potential to transform your business.

Key Takeaways 00:55 The evolution of car launches: From photography to CGI 02:55 The Shift to CGI in car marketing 05:02 The art of creating realistic CGI locations 10:07 The technical and creative challenges of CGI production 17:17 Adapting to new visual aesthetics and brand consistency 20:47 Global brand perceptions and market differences 21:26 The role of AI in marketing and personalization 23:22 Future of car marketing: data-driven personalization 29:12 The potential of VR in marketing 33:10 The evolution of digital marketing and future trends

Connect with Faruk Heplevent: LinkedIn - https://de.linkedin.com/in/farukheplevent  Website - https://thescope.studio/ 


Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/

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The Future of CGI in Car Launches and Marketing with Faruk Heplevent

Are you tired of feeling like a prisoner to your agency, constantly putting out fires and struggling to grow? What if there was a way to scale your business while actually enjoying the process and setting yourself up for a profitable exit?
Jordan Ross, the founder and CEO of 8 Figure Agency, reveals his proven blueprint for scaling and exiting your agency. He has not only cracked the code but also helped countless others do the same. 

In this episode, Jordan shares his hard-won insights on: -Identifying and eliminating growth constraints -How to harness the power of "Solomon's Paradox" to make better decisions -Implementing the 4 key variables to keep your team loyal and motivated -The Amazon-inspired "heuristics" that will transform your team's behavior

Whether you're just starting out or have hit a plateau, this episode will give you the tools and mindset shifts needed to take your agency to the next level. Tune in now and discover how to build an agency that not only scales but also sets you up for a successful exit.

Key Takeaways 02:02 The 4 constraints preventing your agency from growing 05:57 Why entrepreneurs are usually the bottleneck in their own business 09:16 The importance of bringing in an external perspective to solve problems  11:42 Treating your agency like a game to overcome challenges 15:40 The 4 key variables to keep your team loyal and motivated 16:40 How to use love languages to make your team feel appreciated 24:30 Amazon's secret sauce for creating a culture of ownership and accountability 26:47 The power of heuristics in driving complex behaviors 30:35 Strategies for consistent growth despite challenges


Connect with Jordan Ross: LinkedIn - https://www.linkedin.com/in/jordan-ross-systems-expert/  Website - https://8figureagency.co/  YouTube - https://www.youtube.com/@jordanross8F  Podcast - https://podcasts.apple.com/us/podcast/how-to-scale-an-agency/id1606000832 


Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/

This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content
  More Resources from Scalable[Free Guide & Assessment] 7 Levels of Scale<a...

The Amazon-Inspired Secrets to Effortless Agency Growth with Jordan Ross

How would it feel to be among the elite few profiting hugely from the often-misunderstood Amazon Influencer Program? If you're tired of missing out on this low-hanging fruit, it's time to learn from someone who has cracked the code.
Norman Farrar, AMZ titan, and influencer marketing pro, reveals his step-by-step blueprint for turning the Amazon influencer program into a steady stream of income. 

Norman shares the secrets to: -Getting quickly approved as an Amazon Influencer (and avoiding those harsh 3-strike rejections!) -Creating engaging, high-converting videos in just 30-45 seconds -Increasing product visibility and rankings with external traffic -Scaling your influencer business with brand sponsorships and more

Whether you're new to the program or have struggled to gain traction, this is your chance to unlock a steady stream of effortless Amazon Influencer program revenue. Tune in now!

Key Takeaways 02:03 What is the Amazon Influencer Program? 04:02 How to get approved for Amazon Influencer Program 06:54 How to get free products and paid promotions as an influencer 08:35 Common influencer mistakes that lead to content rejection 14:40 Leveraging external traffic and Amazon's Attribution Program 19:18 Scaling your influencer business using brand deals 19:44 Tips for creating viral content as an influencer 25:40 How much content should you create every week?  28:38 What to do if you get rejected for the Amazon Influencer Program

Connect with Norman Farrar: LinkedIn - https://www.linkedin.com/in/normanfarrar  Website - https://lunchwithnorm.com/ 


Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/ Facebook: https://www.facebook.com/digitalmarketer Instagram: https://www.instagram.com/digitalmarketer/ LinkedIn: https://www.linkedin.com/company/digital-marketer/

This Month's Sponsors:Conversion Fanatics - Conversion Rate Optimization AgencyGet 50% Off Monthly Blog Writing Service - BKA Content
  More Resources from Scalable[Free Guide & Assessment] 7 Levels of ScaleFREE EPIC Challenge
  More Shows You'll LovePerpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss
  Mentioned in this episode: Become A Certified E-Commerce Marketing Master Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer! <a...

EP95: Mastering Your PR in Times of Crisis & Division with Richard Lorenzen of Fifth Avenue Brands

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