EP 100 Max against Humanity; I did it my way. Feat Max Temkin

For episode 100, Khierstyn wanted to do something big. Bigger, better, and cooler than ever! What’s better than bringing back the podcast’s most downloaded guest? Nothing, that’s what. Especially when the guest is  Max Temkin of Cards Against Humanity!   Max and his team, they aren’t like everyone else, nor do they want to be.  They wear their honesty and integrity on their sleeve. It's about good products selling, no matter how you market them.   Sit back and enjoy as Max shares his unique views and opinions - ones that rocketed him to the top.   Marketing Strategies? We made a damn good product.   Max doesn't believe in hack or tricks or guarantees.  In his mind, when someone markets a magic hack for something, it's like selling lies.   People are hungry for shortcuts. What they want is the easiest way to get the biggest payout. Life isn't like that. There IS no magic secret way to achieve your dreams.   Cards Against Humanity didn't use tactics like "artificial scarcity".  It's about having a great product that people want, selling at a steady rate, and spending less than you make. Max says it's that simple.   Staying top of mind and marketing on a limited budget.   Traditionally, a marketing budget is the monetary sum you intend to you to advertise. Traditional marketing is something Max states they avoided. They don't spend money on Facebook advertising, or radio adverts.   They do spend money on doing cool and unique things. Things that people would enjoy and would want to watch and share. In this way, they do spend money to market, but it's not where others might first turn.   Cards Against Humanity, and Max, have developed a cult following. People identify with and embrace the alternative means of marketing they use.   Max quotes, "If you want people to talk about you, it's on you to do something worth talking about." If Obama was our CEO...   Speaking of doing something people want to talk about, Max shared his experiences. Specifically, he told us about an ad they ran on Craigslist in January 2017.   Max said that while enjoying a brainstorming session, they came up with an idea. Wouldn't it be amazing if Barack Obama was our new CEO?   Many of the ideas they throw around don't make it to public consumption, but this one did! It's a perfect example of the power of alternative advertising. They made a post on Craigslist and it got loads of attention.   You know what that cost them to run? Nothing. Sure, they haven't picked up Obama yet, but there is still hope!   (Note to Barack Obama, if you're reading this, give Max a shout, he'd love to hear from you!  [email protected] )   Blackbox - Our not-so-secret new business for crowd funders!   Blackbox, ever heard of it? It’s a new shipping company from the creators of Cards Against Humanity.  Max tells us that they had to go through the motions when it came to shipping the game. They ended up having to build and infrastructure to do it.   It's now spinning off as it's own service. Blackbox takes their existing experience and connections to make it accessible. It's geared at crowd funders too.   Max tells of how he made a critical shipping mistake that ended up costing him. With certain campaigns, you need to know an exact shipping cost up front, or you're charged for it. That's why they want to make it safe, easy and fast. Enter the details online and get an accurate, guaranteed shipping price.   Oh, and they take care of everything so that you don't have to; Customer service, shipping, storage, returns, exchanges you name it.   The strategy behind marketing Secret Hitler  ...