In episode #4 of the Product Awards Series, Mperativ Co-Founder and CMO Daniel Raskin speaks with Ubiety Technologies CPO Nacho Andrade. According to Raskin, the roles of product management and marketing are intertwined, especially in the world of SaaS companies. Mperativ is focused on helping Chief Marketing Officers connect their activities to revenue, and how the CMO role is evolving to take more ownership of growth. They also discuss how product management is changing as companies specialize and become more sophisticated, creating new opportunities for businesses like Mperativ. Overall, the discussion offers insights on connecting product and revenue and the changing landscape of marketing and product management.

EP 284 - Product Awards Series: Mperativ Co-Founder on Connecting Product and Revenue

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About Us: Products that Count is a 501(c)3 nonprofit that helps everyone build great products. It celebrates product excellence through coveted Awards that inspire 500,000+ product managers and honor great products and the professionals responsible for their success. It accelerates the career and rise to the C-suite of 30% of all Product Managers globally by providing exceptional programming – including award-winning podcasts and popular newsletters – for free. It acts as a trusted advisor to all CPOs at Fortune 1000, and publishes key insights from innovative companies, like Capgemini, SoFi, and Amplitude, that turn product success into business success. Learn more at ProductsThatCount.com.

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EP 284 - Product Awards Series: Mperativ Co-Founder on Connecting Product and Revenue

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