EP 009: 4 questions to ask yourself to help craft your Unique Selling Proposition

In this episode, I go into detail about how to craft your very own Unique Selling Proposition (USP). A USP is essentially what makes you different from your competitors--it's the reason why people buy from you rather than someone else.

It's important to carefully plan your ecommerce business's USP and then communicate that to your potential customers. But how can you figure out what your USP should be? Sit back, relax, and listen to find out!

Here's a preview of what we discuss in this episode:

The 3 main types of Unique Selling Propositions for you to choose from

2 real-world examples of awesome USPs

4 questions to ask yourself to figure out your USP

To hear this episode, click play above or download in iTunes.

Links referenced during the show:

The Ecommerce Entrepreneur’s Toolkit (free PDF download)

ManCrates.com

Toms.com

SurvivalKnifeExperts.com

Blog posts and resources used to research this episode (that you just might benefit from reading)

The Ultimate Guide to Finding Your Unique Selling Proposition (ThinkTraffic.net)

6 Ways to Define Your Unique Selling Proposition and Differentiate Yourself (InboundPro.net)

What a Unique Selling Proposition Really Means & Why Your Business MUST Have One (KissMetrics.com)

10 Examples of Killer Unique Selling Propositions on the Web (ThinkTraffic.net)

How to Stand Out When You're Drowning in a Sea of Competition (HelpScout.net)

5 Unique Selling Proposition Examples We Can All Learn From (InboundPro.net)

Quote of the week:

"An entrepreneur tends to bite off a little more than he can chew hoping he'll quickly learn how to chew it." ~  Roy Ash

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