EP#20 - Recognising Success or Admitting Defeat. Have We Done Enough to Keep the Lockdown Livelihood Podcast Going?

When we started the show we made a deal. We make 20 episodes, sit down and review whether it's worth carrying on or to quit. We launched our first episode on 5th April 60 days before this, which marks our 20th episode! To date we have had 850 downloads, some phenomenal guests and have consistently aired the show twice a week. Our Instagram page was a total disaster, but have we done enough to keep this podcast going??

Join us as we review our successes, and our failures in the journey of starting a podcast. Long term Growth Strategy:What’s the point? To grow our listenership, and to retain those listeners long term.

Continue consistently “turning up” and putting out 2 podcasts per week.It is important to be consistent with the content for multiple reasons - it might help with the algorithms, it keeps our momentum going and forces us to work fast and effectively, the episode we miss might be the one that gets tractionCreating the website and trying to master SEO.As we product long form content, it compliments blogs and articles. Leading from the examples we learnt from Jiles and Nick Loper.Start building a mailing list, so that we can communicate directly with our listeners.Start writing/transcribing 1 or 2 articles per week for the websiteWe will begin turning our episode themes into articles or blog posts. Some of them will be long form “step - by - step” style, some of them short form “7 things that…” style.Leverage other people’s audiences, and get high value guestsWe will try and get guests who have large followings with active fans, they can then share the episodes with their audience as well as backlinks to our website.BacklinksBacklinks give a domain authority, which helps google define whether it is an important site to rank in search. We can get backlinks by putting out really good content people want to share, helping out reporters, and writing guest posts for other blogs.Create new and innovative content that might set us apart from other podcasts2 part episodes like the quick buck challenge, and the 3 part complete Amazon FBA series are good pieces of content that not all podcasts are doing. We can continue to find exciting ways to inspire peopleWorking effectively and (when we can afford to) outsourcingWe have to treat the podcast like a business, and that means minimising our input and maximising our output. Which frees up our time to be more creative and stops us from burning out with the podcast and other ventures.