Interior design professionals, while incredibly talented and hardworking are frequently not eloquent or succinct when offering their services or presenting their brands to clients. In this episode, the first of two parts, learn the 3 Es which will help you craft an unforgettable brand narrative designed to speak directly to your ideal client.

In this episode we learn:
- stories make your brand “stickier”, so clients remember worthwhile things about your brand
- why words matter more than ever (even in our highly visual industry)
- key components of an unforgettable brand story
- a simple shift in your mindset will help you write content for your brand 
- where to start when creating a brand story 
- a brand is a compilation of all the feelings we have about what we are about to purchase 
- 3 Es of good brand copy
- buzz killers like “full-service design” should be avoided

It’s time to take control of your business.
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast

EP 327 | Refine Your Story with Erika Saurit - Part 1

Business of Design® is the #1 trusted business training resource for design professionals around the world. Join thousands of design professional already using our field-tested project management strategies and enjoy increased confidence, improved client retention, greater profits and a business that thrives.

It’s time to take control of your business. 
Become a member of Business of Design®, today:
https://businessofdesign.com/?ref=2&campaign=podcast

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Two years ago, when designer Holli Appelquist joined Business of Design® and began to implement the systems. She anticipated improvements to her projects, but she was blown away by the positive changes in her life. She finally enjoyed the work-life balance that previously eluded her. She had more time to work on the tasks she loved doing. More time off during the work week and more time off for holidays. She was able to delegate to staff and their satisfaction improved. Profits soared. Today, Holli is the confident business owner she always wanted to be. 

In this episode we learn: 
- establish a company mission and define your values, then live by them
- integrity matters, define it and honor it 
- adding systems allows you to take more time off, to have more breathing space in your week

Success is not an accident. It's a strategy.
Business of Design® is that strategy. Become a member, today.
https://businessofdesign.com/?ref=2&campaign=podcast

EP 374 | Systems and the Solution with Holli Appelquist

Could you start over? Let’s say you’ve been in business a few years, or more. You’ve given it your all, but you still aren’t where you dreamed you’d be by now. Would you just keep plugging away, or would you be willing to try something new? Would you be willing to adopt the BOD™ systems? In this episode, designer Holli Appelquist shares how she joined BOD™ and transformed her company, her profitability, and her life, in one year. 

In this episode we learn: 
- you can actively target the profitability you want 
- establish a company mission and define your values, then live by them
- look for new hires adjacent to your interior design firm 
- employees love how easy it is to train with systems in place
- adding systems allows you to take on more projects and work less
- systems give you confidence

Success is not an accident. It's a strategy.
Business of Design® is that strategy. Become a member, today.
https://businessofdesign.com/?ref=2&campaign=podcast

EP 373 | Rebuild with BOD™ with the Holli Appelquist Team

It’s one thing to design a kitchen. It’s an entirely different matter to cook in one. If you are an interior design professional who renovates or designs these important spaces, you’ll love getting advice from a professional who has cooked in a hundred different homes. 

In this episode we learn:
- questions to ask clients before you begin their kitchen renovation
- tips for designing a kitchen that functions well
- pet peeves to avoid
- why it’s important to say yes and follow the opportunity
- how to stay motivated with your social media efforts

Success is not an accident. It's a strategy.
Business of Design® is that strategy. Become a member, today.
https://businessofdesign.com/?ref=2&campaign=podcast

EP 372 | Kitchen Aid with Chef Maddy Goldberg

Yes, it can be scary to face an audience and stand in the spotlight. However, there are simple techniques you can use to harness your energy and transform it into excitement, rather than fear. 

In this episode we learn: 
- an instant technique to combat nerves and fear
- what to practice before speaking or doing a presentation
- a one-minute crash course in media

Success is not an accident. It's a strategy.
Business of Design® is that strategy. Become a member, today.
https://businessofdesign.com/?ref=2&campaign=podcast

EP 371 | Media Training with Jennifer Convy

When someone asks you about your fantasy life, do you immediately think of your Hollywood crush or, are you so deep in the weeds that an assistant is where your mind goes? Ah yes. An assistant. A magical, mythical creature who can do all the tasks you don’t have time to do, plus keep you organized, answer your emails, deal with client headaches, and generally solve most of your problems. Sound about right? 

In this episode we learn: 
- make a list of the tasks you love doing and the tasks you hate doing
- imagine if you could turn over the tasks you hate to someone else
- create training videos in advance of hiring
- to retain staff, share the accolades 
- allow yourself to delegate tasks that you may enjoy, but take a lot of your time

Success is not an accident. It's a strategy.
Business of Design® is that strategy. Become a member, today.
https://businessofdesign.com/?ref=2&campaign=podcast

EP 327 | Refine Your Story with Erika Saurit - Part 1

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