05.03.2014 - By Leighton Taylor
Today I have Miracle Wanzo on the show to talk about how she went from selling on eBay to launching her own online stores. Miracle is the owner of HipUndies.com and several other ecommerce sites, and she’ll be telling us about a different angle on marketing than we usually hear about--and that’s Public Relations. It’s a marketing strategy that may require you to hear a lot of “nos” before you get a “yes,” but, as you’ll hear Miracle and I talking about in just a minute, when you do get a “yes” and get featured in a major publication, you can see an explosion in growth overnight, so it’s really a higher-risk, high reward strategy.
We’ll also be talking about how Miracle has successfully used Facebook ads to drive traffic and make sales. I’ve talked before about how I was unsuccessful advertising my products on Facebook, and how I’ve only been able to get newsletter signups, but Miracle uses a unique strategy to make sales from Facebook ads that I think you’ll enjoy hearing about.
Key points you'll hear in this episode:
Why Miracle is a huge proponent of investing in PR (Public Relations, not Page Rank)
How to get your store featured in major publications
Attributes of products that are most likely to be featured in major press outlets
What she would do differently if she were starting over today
How she has been successful with using Facebook ads to directly drive sales
To hear the episode, click play below or download in iTunes.
What kinds of products are PR-friendly?
During the episode, Miracle talked about several characteristics of products that you'll have a better chance of getting featured in major publications. These attributes include products that...
Are new
Are unique
Have a specific angle (e.g., eco-friendly)
Are cause-oriented products (which might be featured during a certain day or month that's celebrating that cause)
Are gift products (which might be featured in certain months or seasons of the year)
Are hobby-related products
Links referenced during the show:
Calendly
HipUndies
SBA - the USA's Small Business Administration
Score - Free small business advice
This Is How You Pitch: How To Kick Ass In Your First Years of PR
Media Bistro
Wooden Horse Publishing
Coin (the device advertised on Facebook that Miracle and I discussed--an ecommerce site / landing page for one product)
MiracleWanzo.com
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