The Livelihood Podcast

EP#2 - Selling on Amazon (Part 2 of 3) - Creating A Killer Listing

04.05.2020 - By Entrepreneur Luke Emery & Product Designer Alex PeetPlay

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Join us as we talk more about selling on Amazon FBA, and focus on creating a listing that dominates your competition.

This episode we cover everything related to your Amazon listing, which is the product display page customers see when they search and click on to your product.

We discuss -Why you need to have an amazing product listing, and to outperform your competitors 100% of the time.Why you HAVE to create your own brand, and how to add "value" to your customer with your brand.How to get enhanced brand content, and why Amazon gives you more benefits for registering your brand.How to create great product images, and why you probably shouldn't shoot them yourself.Why product benefits are the most important part of your listing, and Alex's special technique for outlining benefits.The psychology behind your customers purchasing choice, and the methods we use to increase conversions.The two sales techniques of removing "pain" and increasing "value", and how you can influence your customers with sales copy that sells them.What are keywords; How to find your keywords, and the best place to put them in your listing.Why you will have 7x conversion rates selling on Amazon compared to other platforms.Luke's "sneaky" competitor comparison image that instantly increases your product value, and decreases your competitors.

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