[ep24] Showing Up Authentically In Your Beauty Business with Kim Baker Beauty

In this episode, you’ll learn how to show up authentically in your beauty business. Kim shares her strategies of when, why, and how coaching can impact your business faster than doing it yourself as well as know when, why, and how makeup artists can retail products in a way that doesn’t label them as a “sell out”. Lastly, Kim discusses how to create consistent, compelling content that allows you to authentically connect with potentials and ideals clients on Instagram. 

About Kim:

As a makeup artist and esthetician since 2014, Kim trial and errored her way through social media marketing. From 2018 to 2019 she increased her sales by 200% using Instagram to both find new clients and serve as a portfolio for referral clients. Now, Kim teaches beauty entrepreneurs how to use Instagram to sell their services and products.

Read the show notes here: https://nataliesetareh.com/showing-up-authentically/

Questions covered in this episode:

#1 What is your elevator pitch? [04:01]

#2 How do you get little rainbows everywhere in your living room? [06:46]

#3 What are the pros of being an esthetician and a makeup artist at the same time, and how did you marry the two? [08:58]

#4 How has coaching helped you in your personal and business life, and how did you get past the initial “ouch” factor? [14:04]

#5 When did you decide that retailing was the right way to go, and how has that changed your business? [18:42]

#6 How have your Instagram stories helped your brand grow, and how have they helped you build relationships? [23:51]

#7 What is your favorite makeup or skincare hack? [32:02

Memorable quote from the episode:

"Makeup should be fun. It should be a tool and not a mask to hide behind."

If you want to know more about or connect with Kim, you can check out the following links:

Her official website

She’s most active on Instagram: 

@kimbakerbeauty (where we met)

For her coaching services, you can go here: @beautymygram

Want to ask me a question? You can head over here or even leave me a voicemail and I’ll answer your questions! If you like this episode, make sure to get on my email list to receive my monthly email newsletter. 

Want to deepen and continue this conversation? Join my Patreon to help support the content I produce! When you do, you make it possible for me to bring more beauty industry leaders onto my podcast and provide more unbiased and unsponsored advice and education!

Last but not least, let's connect :)

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Email: [email protected]

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