EP175: Srini Rao on Unmistakable Creative

I loved having this conversation so much and I think you're all really going to dig it, too. Today's guest Srini Rao, author and host of the Unmistakable Creative podcast is someone who not only has personal chops and experience when it comes to developing creative processes and creating habits for effectiveness and productivity - but he's a real student of the two as well. Between his own studies and interviewing over 700 people himself (#podcastgoals), he provides a TON of interesting and useful perspective in this episode. From cultural expectations and differences, to relating his passion and dedication to surfing to creativity, and finding creative flow in spite of having ADD and bouts with depression, we went deep in this conversation. Enjoy and be sure to let me know what you think! About Srini Rao: Srini Rao is the host and founder of The Unmistakable Creative podcast where he's conducted over 600 interviews with thought leaders and people from all walks of life. This has given him an incredibly distinctive view into branding, storytelling, and marketing. He's also written multiple books including the Wall Street Journal bestseller The Art of Being Unmistakable; created, planned, and executed a 60-person conference called the Instigator Experience; and is publishing the forthcoming Unmistakable book with Penguin Portfolio. Somewhere along the way his compass led him in the direction of an economics degree from the University of California at Berkeley and an MBA from Pepperdine University. Extracting unmistakable stories out of people is his superpower. And in his spare time he's usually chasing waves. In this episode, Srini shares: 1. Finding flow between boredom and anxiety 2. How to work with a medium that's constantly changing 3. Habits: how to increase activation energy towards the habits you want to cultivate and decrease it from the habits you want to avoid