Research plays a major role in what shows get on the air. But how does it work and what are they looking for?  Steve Leblang is a media research expert.  From dial testing to focus groups to measuring brain waves, Steve walks us through the various ways data is collected.  And he talks about how accurate those political polls are.

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EP190: The Inside Secrets of TV Research

Hollywood & Levine looks at the world of entertainment, pop culture, screenwriting, and life, and takes none of it seriously.  The point is to make you laugh, although useful information might accidentally slip through.  Hosted by Emmy-winning writer/baseball announcer/talk show host, Ken Levine, Hollywood & Levine will feature commentary, war stories on Ken’s career (MASH, Cheers, Frasier, Simpsons), interviews, writing advice, movie reviews, snarky award show recaps, tall tales from his baseball and radio career, segments from old broadcasts, improv sketches, answering listener questions, and more.   It’s a fun, fast-paced hour of humor, nonsense, and God knows what.

TV & Film

Sports

Baseball

Film Interviews

Ken welcomes back media consultant, Preston Beckman for an inside look on how the broadcast networks are faring in these days of audience erosion and multiple viewer options.

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EP373: The Current State of Broadcast Television

Ken tells the tale of his first venture writing for the theatre. He and partner, David Isaacs, wrote a night of one-act plays that got produced above a pizza parlor in a neighborhood you don’t invite friends. It’s a fun saga… looking back.

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EP372: So you wanna be a Playwright…

Bob Ellison, one of TV's greatest comedy writers passed away recently at age 91. Ken was fortunate enough to sit down with Bob several years ago and discuss his amazing career. Enjoy meeting one of Ken's idols.

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EP371: Remembering Comedy Writing Legend, Bob Ellison

Streamers have begun giving writers notes based on the “second screen.” What is that and why does it matter? Ken goes on a rant this week. 

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EP370: The Latest Insult to TV Writers

In this encore episode Ken talks to master magician Bruce Kalver. Learn about the world of magic and how to get out of handcuffs. It’s a fascinating and fun look at the artists who amaze and delight us. No rabbits or doves were harmed during this interview.

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EP190: The Inside Secrets of TV Research

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