EP176: Using Chatbots (and Other Emerging Tech) to Broaden Your Marketing Reach

Arri Bagah is a 22-year-old chatbot legend. In this episode, Arri explains the 4-step process of creating a chatbot and the options to choose from when deciding its purpose in the Customer Value Journey. Arri’s chatbot agency, ROAS, works with multimillion-dollar companies including Guess, Poo-Pourri, and Beard Club. He explains how he got his start, as well as some up-and-coming technologies like voice and augmented reality (AR) that can help broaden your conversational marketing reach. IN THIS EPISODE YOU’LL LEARN: Ari’s strategy for landing big name clients, even if you are a young company How emerging technology with voice searches is going to change how people are reaching your sites How to use augmented reality to enhance the customer experience, specifically for companies selling physical products Why Messenger isn’t always the answer to a better ROI and how you should use it to direct customers down the conversion path

Mentioned in this episode: New Ecommerce Strategies Webinar